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KLind
March 7th, 2008 @6:07 pm  

Thanks for playing my voice mail. I’m curious what your opinions are about importance of the endgame though.

Personally, I don’t think it’s enough for companies that are running ARG’s that promote something to make the exciting ending to the ARG be the release of the product. Both Iris and Cloverfield just kind of ended with the game and movie coming out.

Do you think companies running these, look at other ARG’s when designing their experience? Or do you think they consider themselves more Viral Marketers?

Thanks again for the great Netcast!

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