Comments on: ARG Netcast, Episode 50: LIVE ARGfest-o-con Announcement http://www.argnetcast.com/2008/03/arg-netcast-episode-50-live-argfest-o-con-announcement/ The ARG Netcast is a monthly show covering all things Alternate Reality Gaming, cross-media storytelling and whatever else strikes our fancy. Each episode, we discuss recent events, current projects and interview special guests. Tue, 17 Jan 2012 21:41:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ARGFest-o-Con » The obligatory update http://www.argnetcast.com/2008/03/arg-netcast-episode-50-live-argfest-o-con-announcement/comment-page-1/#comment-1131 ARGFest-o-Con » The obligatory update Wed, 12 Mar 2008 00:58:03 +0000 http://www.argnetcast.info/archives/488#comment-1131 [...] from the three mentioned above (who were already announced during episode 50 of the ARGNetcast), we can now also confirm that Frank Lantz and Greg Trefry from area/code will be speaking at [...] [...] from the three mentioned above (who were already announced during episode 50 of the ARGNetcast), we can now also confirm that Frank Lantz and Greg Trefry from area/code will be speaking at [...]

]]> By: KLind http://www.argnetcast.com/2008/03/arg-netcast-episode-50-live-argfest-o-con-announcement/comment-page-1/#comment-1128 KLind Sat, 08 Mar 2008 02:07:09 +0000 http://www.argnetcast.info/archives/488#comment-1128 Thanks for playing my voice mail. I'm curious what your opinions are about importance of the endgame though. Personally, I don't think it's enough for companies that are running ARG's that promote something to make the exciting ending to the ARG be the release of the product. Both Iris and Cloverfield just kind of ended with the game and movie coming out. Do you think companies running these, look at other ARG's when designing their experience? Or do you think they consider themselves more Viral Marketers? Thanks again for the great Netcast! Thanks for playing my voice mail. I’m curious what your opinions are about importance of the endgame though.

Personally, I don’t think it’s enough for companies that are running ARG’s that promote something to make the exciting ending to the ARG be the release of the product. Both Iris and Cloverfield just kind of ended with the game and movie coming out.

Do you think companies running these, look at other ARG’s when designing their experience? Or do you think they consider themselves more Viral Marketers?

Thanks again for the great Netcast!

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